On July 13, 2020, Dayang & Yiyang held a mid-year grand ceremony in Rizhao, the seaside capital! "Big" shows grand plans and "Yang" sails far away. The activities include not only explosive product combinations and differentiated marketing strategies, but also group activities such as embracing the sea and beach bonfires. Dealers can be said to have returned with full load!

       Due to the epidemic, Shandong Beiyi only invited customers from Shandong, Jiangsu and Zhejiang provinces to the scene. Even so, this event is definitely a grand mid-year event. The past 2019 has been an exciting year for Shandong Beiyi and a year to maintain a good momentum of development. In terms of market expansion, team building, performance climbing, etc., Shandong Beiyi has achieved phased victories. Under the difficulties of industry integration and standardization, environmental protection and safety inspection pressure, and raw material price adjustment, it has faced difficulties and moved forward, and the results have been achieved. Not easy.

       2020 is destined to be an extraordinary year. Affected by the new crown epidemic, the industry delayed the resumption of work, personnel, materials, transportation and other aspects encountered difficulties and challenges, but Dayang-Yiyang in dealers, suppliers and the strong support of all sectors of society, a total of difficulties, the first half of the year has achieved remarkable results, the total sales increased by 31% year-on-year last year, after April, Shandong Beiyi July single-month sales hit a new high!

       Mr. Sun Xu, the senior leader of Luoyang North Yichu Motorcycle Co., Ltd., affirmed the achievements made by Shandong Beiyi. Shandong Beiyi has always been at the forefront of the market in terms of product characteristics and selling points, or the ability of service level. I believe Dayang, the maintenance of Dayang, the headquarters will continue to support Shandong Beiyi, as a solid backing for Shandong Beiyi!

Jia Yuexi, General Manager of Shandong Beiyi

In a strategically advantageous position, we insist that the green hills will not relax.

In order to achieve the annual business objectives, each department decomposes the objectives and standardizes the management. Further combing the company's management process, integrating existing resources, greatly shortening the production cycle, and continuing to establish and improve various management systems to adapt the system itself to the changes and requirements of work tasks.

Product quality "three no principle"! Control "quality is the life of an enterprise" and continue to implement the "three noes" principle of quality control (no acceptance of nonconforming products, no manufacturing of nonconforming products, no delivery of nonconforming products). It is planned to invest about 10 million in three years to improve product manufacturing capacity to adapt to future industry competition.

1. Make full use of the Jinan exhibition platform delayed in August to come up with marketable new products and expand market share.

4. Quickly start "online" marketing, make full use of multimedia such as fast hands, trembles, headlines, etc., increase brand promotion and horizontal publicity, supplemented by special team vertical in-depth activity marketing, take multiple measures simultaneously, and blossom everywhere.

Wang Lu Lu, vice president of Shandong Beiyi Technology Research Center

Product is king, technology first

At present, Shandong Beiyi electric vehicles are divided into three series of 21 types of 49 products; fuel vehicles are divided into four series of 13 types of 28 products. Brand building of strength is not a day's work. Over the years, Dayang & Yiyang tricycle has never stopped the pace of product innovation and technology upgrading. It has actively promoted the strategy of "strengthening enterprises with brand and technology". It has strongly implemented the strategy of leading products with brand, empowering products with technology, strengthening the market with products, forming a virtuous circle of multi-dimensional mutual enhancement of brand, technology, products and market, and empowering brands with brand power, thus continuously raising brand height, carrying Dayang & Yiyang market to expand at a high speed!

3. In terms of high-tech, on the one hand, the company is actively applying for high-tech enterprises. On the other hand, some of the company's products have begun to switch to the "permanent magnet synchronous" electronic control system. The new system will improve the load-bearing performance, climbing performance and speed of the vehicle. Let users run fast under the premise of ensuring safety.

       In terms of team building, the company plans to use 2-3 years to establish Shandong Beiyi Technology Research and Development Research Institute to build a more professional and efficient R & D technology team, so that products can be sold for one generation, reserved for one generation, and developed for one generation.

Shandong Beiyi Sales Vice President Qian Yulin

The battle has started, and the whole category is truly blessing.

New qualification era, Dayang-Yiyang qualification is complete, the enterprise gold content is high, market segmentation, product segmentation, channel segmentation. With the marketing strategy of "Shandong as the base camp, fighting in the north; Jiangsu as the base camp, fighting in the south", in the hot summer, the big campaign of "fighting in the south and fighting in the north" will be launched in an all-round way.

       In 2020, "stall economy" will become a hot spot. With the expansion of special vehicle businesses such as express delivery vehicles and catering sales vehicles, Shenjiang's new series expansion, large hydropower series expansion, large displacement Wolf Warriors series expansion, small flat panel series expansion, and advantageous regular products, Dayang & Yiyang is striving forward on the road of "making bigger and stronger" all-category catalog models, aiming at enriching the layout of announced models and maintaining competitive advantages.

     The 2019 annual commendation event pushed the meeting to a climax, and the high -160000 cash reward even mobilized the enthusiasm of dealers, who expressed their efforts to challenge the sales king.

       In the order process, the preferential order policy, coupled with the information that the battery price will not be adjusted, the on-site order volume for July will directly soar to 17747 vehicles, and the monthly sales volume will reach a new high. After that, Shandong Beiyi arranged "Embrace the Sea, Release the Mood" and a beach barbecue bonfire party for the dealers. The dealers enjoyed the charm of the seaside city and made more full preparations for the sprint of higher sales volume!

     As a tricycle brand with profound brand strength and innovative and enterprising spirit, Dayang & Yiyang Tricycle launched a multi-dimensional attack to accelerate brand building in all directions, and firmly implemented a competitive marketing strategy through a number of policies such as deep plowing channels, strengthening the market and supporting terminals. The terminal market has launched a comprehensive campaign of "conquering the south and fighting the north", rapidly establishing a transformation from "supporting businessmen" to "strong businessmen", constantly strengthening the market and condensing the potential energy of the terminal brand. Dayang & Yi Yang, the future has come!